Now that borders and markets are opening up, it’s a good time to examine how consumers and businesses can continue to maximize the advantages of c-commerce.

Accessible and convenient, conversational commerce allows any brand to quickly respond to their customers’ needs in a way that’s more natural and personal. The future of conversational commerce starts hereįor the past few years, brands both big and small have witnessed the phenomenal rise of conversational commerce or what they called c-commerce, particularly at the height of the lockdowns brought by the COVID-19 pandemic. They presented how c-commerce remains to become an important business and marketing tool in the post-pandemic world, especially in the Philippines, which is one of the app’s key growth markets in the Asia Pacific (APAC) region.

On June 30, Rakuten Viber led by its Chief Revenue Officer Cristina Constandache, Global Sales & B2B Marketing Senior Director Etienne Dupont, and Senior Messaging Partnership Manager Berina Tanovic gathered at the iconic Blackbird in Makati City with local partners, brands, and members of the media to discuss how the communications platform is shaping the future of conversational commerce. From top right clockwise, Chief Revenue Officer Cristina Constandache, Global Sales & B2B Marketing Senior Director Etienne Dupont, and Senior Messaging Partnership Manager Berina Tanovic. Executives of Rakuten Viber arrived in the Philippines for the first time last June 30, to thank the Filipino people for making Viber the number one Messaging App in the country and at the same time unveiled new features on how business owners and companies can benefit from Viber Business.

Viber messaging